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Lost in Translation – Why Language Matters in Auto Marketing

Operating in a global economy presents plenty of unique challenges. When working in different countries, it’s important to consider not only the local language but the culture as well. It’s a lesson...

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LinkedIn Groups – 5 Things You Need to Know

LinkedIn has gone from alternative professional networking to career must have.  For people who want to grow a business or get ahead in the professional world, LinkedIn can be a fertile ground for...

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[Free Guide] B2B Demand Generation Quick Start Guide

For the most part, B2B companies are faced with one of two scenarios when it comes to sales: Either they are new to the scene with no brand recognition, or they have brand recognition that needs to be...

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Customer Loyalty Programs for Auto Dealers

Loyalty programs seem to be everywhere now.  From gas stations and grocery stores to boutique bakeries and car washes, everyone seems to be getting in on loyalty programs as a way to boost business....

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Is there a KPI Revolution in the Works?

*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are...

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LinkedIn’s New Stickers and Text Filters Make Your Videos Stand Out

Video content has become an important part of marketing campaigns for companies from every walk of life.  Whether you’re delivering instructional videos or tutorials or you’re sharing information...

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Startups and Paid Ad Addictions

Marketing happens everywhere these days.  Whether you’re checking the headlines on your favorite news site, following the latest trends on LinkedIn and Twitter or simply posting something to your own...

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3 Major Pain Points Faced by B2B Organizations, and How to Overcome Them

B2B sales and marketing is a tough game. There’s a plenty of opportunity in the marketplace, but there are also a lot of distractions keeping you from focusing on what’s most important. Three major...

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VIDEO: How to Turn Anonymous Site Visitor Traffic Into B2B Sales

When you promote information on your B2B website, typically no more than 5-10% of people visiting (AT BEST!) convert into a phone call or web lead. Do you ever wonder about the 90-95% of people (or...

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Top 3 Social Networks B2B Businesses Should be Prioritizing in 2018?

Editor’s Note: This is a contributed article from a guest author. Views and opinions may not necessarily be represented of our editors. There’s hardly a single B2C business that doesn’t have a presence...

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